Online engagement refers to the interaction and participation of individuals with online content, platforms, or communities. This research area examines how users engage with digital media, social media, websites, and other online platforms, and how this engagement can influence behavior, attitudes, and outcomes. Researchers in this field may study various aspects of online engagement, such as user motivations for engaging with online content, the impact of different types of engagement (e.g., likes, shares, comments) on user behavior, the role of social influence in online engagement, and strategies for improving and maximizing engagement with online audiences. Overall, the goal of research in online engagement is to understand how individuals interact with digital platforms and content, and how this interaction can be leveraged to achieve specific goals, such as increasing brand awareness, driving traffic to a website, or fostering community engagement.